Hadewych van Middelaar
Marketing Officer

Hadewych makes sure everyone is getting the best out of the team, internally and externally

‘When we have a new residential project to market, we come up with a name and create a website,’ explains Hadewych, who manages the in-house advertising agency, a network of renowned design studios and photographers that Broersma has cultivated over the years. ‘I enjoy the creative process, which we tackle with social media and our in-house magazine, BRSM. It’s both exclusive and contemporary,’ says Hadewych, a strong project manager with contagious energy and original ideas.

She developed a magazine concept for the successful project Suite 88-90 in the Oud-Zuid neighbourhood. ‘Which never actually went to print because the properties were so popular, and all sold very quickly.’ She is also the driving force behind the new website, with a journal full of inspiring places in Amsterdam, collected by the Broersma team.

Hadewych studied Communications and Management in Utrecht and grew up in Amsterdam’s De Pijp neighbourhood. ‘Look up, when you walk through the city, and admire all the beautiful façades,’ she says. ‘That’s how I stumbled upon my current home, a Dudok-designed building in a street where all the neighbours live out in their front gardens, and we spend the afternoons sitting in the sun with a glass of wine.’

She loves to frequent a varied range of restaurants across the city. ‘From steak at Castell on Lijnbaansgracht, or Café De Wetering with that wonderful Amsterdam feel, to Ethiopian eatery Ibis on Weesperzijde, where I’ve eaten injera since I was 10.’ She also ventures out into the city by boat when the weather is nice for a quieter, freer experience. ‘You have a different perspective on Amsterdam from the water.’

Castell, Lijnbaansgracht 254, Amsterdam

Café De Wetering, Weteringstraat 37, Amsterdam

Eatery Ibis, Weesperzijde 43-H, Amsterdam

Contact Hadewych
T. +31 6 21 33 69 01
E. hadewych@broersma.nl